label's addicts cheapart
Thomas Giatras
- Who?
- Her, with the Prada outfit and Manolo Blanik shoes.
- Oh, yes ... now I saw her...
Don't be shocked by the detailed description. The dialogue above proves again and again, the same shocking truth: We are what we consume.
Different at birth, grouped due to our consumer behaivior. Have you ever asked yourself how is it that brands, simple man-made products can overcast his/her own personality?
In the process of finding the mechanism of this difficult and greedy relationship amoung advertising and - brands - personality/individuality of consumer, Thomas Giatras has discovered that this enterprise would succeed only of he used similar language with those who use brands to overule their goals. Knowing the "consumer language" well as T.G. is a advertisor, the prossess of renouncing them as an artist would be a fun. In advertising we see :Packaging, Slogans,Vacuum all x-large . Primary elements of the body of work LABELS' ADDICTS is the sarcasm prior to the cruel and indiscreet grouping of people, the intense emotion of critisism as for the enprisonment and the need to break free, here and now. Hoping that we have entered a new century, even if it destroys all traces of the LLUSTRATION of another senario. Because the other senario, free from logos, brands and expensive trademarks is clearly more interesting.